Experts hot independent brand internationalization to establish the concept of quality is king 女f4

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Experts hot "brand internationalization": to establish the concept of quality – King Beijing Research Institute of Beijing fashion industry inaugurated. Han Haidan photo 27, Beijing fashion summit opened in beijing. This forum to "fashion? Science and technology? Consumption "as the theme, more than 200 experts and scholars, designers, development suggestions of the fashion industry in Beijing. Han Haidan photo Beijing, September 27 Beijing Xinhua (reporter Ceng Nai) for overseas consumption hot Chinese tourists, China Textile Economy Research Center Director, news center China textile industry association director Sun Huaibin said, to build its own brand of international influence, to establish the quality of the concept of the king, the protection of intellectual property rights. 27, 2009, as an important part of the Beijing fashion week in, Beijing fashion summit opened in beijing. This forum is to fashion? Technology? Consumption "as the theme, more than 200 experts and scholars, designers, development suggestions of the fashion industry in Beijing. To build their own brands to establish the concept of quality is king, in recent years, Chinese tourists overseas consumption growth year after year. Statistics show that in 2015 Chinese tourists overseas consumption of 1 trillion and 500 billion yuan, of which at least $700 billion to $800 billion for shopping. For China tourists overseas buy buy buy "phenomenon, Sun Huaibin said, the domestic market demand is insufficient, but similar products in foreign countries has strong consumption, there is a certain contradiction, that people are in demand. "Must establish the quality first, the quality is king’s idea." Sun Huaibin said that China’s textile and clothing, in the variety, quality, brand and foreign outstanding products there is a certain gap, to increase the variety, improve quality, create brand, heritage of the spirit of Chinese craftsmen. To create a truly international brand, sun Huaibin stressed the need to maintain the market order, and resolutely crack down on fake and shoddy." He said that only the protection of intellectual property rights, in order to maintain the dignity of the brand, so that the brand has reliability. Sun Huaibin said, in addition to enhance the design of intelligent, intelligent service, intelligent management, but also need to focus on minimally invasive. The details of the small leather, not minor details, often is the key to enhance the quality of." In sun Huaibin view, China’s traditional culture, intangible cultural heritage, is the key to build a world-class brand. As a fusion of traditional and modern history, Beijing imperial culture, open to attract Chinese and foreign designers, also provides the soil for the development of national brand China. Must not blindly imitate, to inherit their own traditional culture, while the integration of international trends, Sun Huaibin said. He believes that Beijing has a long history and culture, international exchanges, integration of Chinese and Western culture, is an important step to build a good brand. At the same time, the Huaibin sun pointed out that there are some consumers are to follow the trend of conformity, to guide the consumer, cultivate the market, let the idea of national culture is rooted in the real into consumer psychology, with good quality China brand by consumers. Fashion capital can not be a slogan, to brand, quality to do support, real action." Beijing fashion相关的主题文章:

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