The world’s first electric boss hood gains market to take the high road to disperse

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The world’s first electric boss hood gains fragmented market want to go high-end line local time on September 2nd, the 2016 International Consumer Electronics Show (IFA2016) held in Berlin. In Germany during the Berlin at the IFA exhibition, the world authoritative market research firm Euromonitor International (Euromonitor) issued a global brand hood survey data show that the electric boss hood 2015 brand retail accounted for 5% of the global market, ranking first in the world. Since the 30 years of development Chinese kitchen appliances industry, the first won the throne of the world’s first enterprise. In the global economy, consumption growth in 2015, the boss appliances hood can maintain a strong expansion, among the world’s first position is not easy. From the industry perspective, 2015 is a period of adjustment into the global market for home appliance industry a year: market slowdown, home appliances and other consumer goods just entering the market growth is limited, "stagflation"; from the competitive environment, foreign brand kitchen electric market has been dominated by a high-end market in Europe, Chinese enterprise wants to find a global market to survive, we must rely on higher quality products and more cultural connotation of the brand value, in order to win the trust of users. On 2015, the boss appliances, in addition to the hood to achieve global sales of the first, the market has also made a breakthrough in China. In 2015, the boss of electrical 2 million hood sales target, to become the industry’s first break the goal of the enterprise. In addition, according to the PRC retail monitoring report shows that as of the end of 2015, the boss hood appliances retail sales, retail market share was 16.78%, 24.84%, retail sales of gas stoves, retail market share was 14.64%, 21.61%, disinfection cabinet retail market share of 19.41%, continued to maintain the industry’s first. Boss electric president Fujia said, "won the first in the world, the boss appliances, is an honor, but also spur. This means that in the process of enterprise development in the next, we must be in better products, newer technology, more open-minded, more profound culture, to meet the global needs of different users, to allow more overseas users to feel the charm of Oriental culture and." According to the data from Euromonitor International, the boss appliances despite the hood around the first brand, but accounted for only 5%, the market is extremely fragmented, in this regard, the boss of electrical position that will adhere to the high-end line, to create high-end brand China. (Wen Fanling) more exciting content to pay attention to WeChat search public number: Tencent Finance (financeapp).相关的主题文章:

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